If you can’t find a typeface that embodies your brand, try creating your own typography from scratch. Don’t make a bad impression right from the start by piggybacking on another brand’s success.ĭO: Consider developing a custom typeface or hand-drawn design. Waltograph )Ī good logo should help build recognition for your unique business. Anyone who looks at your logo will automatically think of the established brand, which is bad for business. Resist the urge to use typefaces inspired by the custom typography of well-known companies. Since display typefaces are meant to be exciting and artistic, they add personality to a basic wordmark. They often feature graphic elements for dramatic value, making them ideal for short words and phrases, such as headers or business names. Unlike fonts designed for body text, display typefaces are intended to be used at large sizes. Thousands of professionally designed fonts are available online, so take time to compare different options.ĭO: Try using a display typeface to set your brand apart. Look for eye-catching typefaces that are both readable and interesting. Using them, especially unchanged, can instantly make your wordmark look generic. Many popular typefaces, such as Helvetica or Verdana, have a reputation for being cliche. Serif typefaces are a common choice for brands that are traditional, academic, or time-honored. Curvy, decorative letters range from whimsical to elegant. Slender line weights feel light, youthful, and friendly. For example, clean, bold typefaces tend to send a message of authority. You can represent these types of qualities by playing around with the size, shape, line weight, and boldness in the letterforms. Is your brand cheerful? Traditional? Bold? Technical? Carefree? Even if it’s the first time encountering your business, readers should be able to sense the energy powering your brand. Outline the characteristics and values of your brand, and think about how they translate to typography. The festive, ornate style of writing completely clashes with the slick, forward-looking identity of an electronics brand. Imagine seeing the Samsung wordmark done in Coca-Cola’s famous Spencerian script. How to Create a Wordmark Logo Design Choose the Right TypographyĭO: Match the font to your brand personality. Keep these smart tips in mind as you brainstorm the perfect logo design to represent your business. You don’t have to embellish each letter, but the endless combinations make it possible to come up with a fresh design.Īlong the way, be sure to avoid common typographic flaws that lessen the impact of your logo. Think of every letter in a wordmark as an individual canvas you can customize to make your logo stand out. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year.
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